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as Snap and Baidu renew sales partnership to continue reach in Asia News Jul 16th, 2019

Snap and Baidu renew sales partnership to continue reach in Asia

“Our partnership with Snap Inc. provides Chinese companies new avenues to expand their businesses through Snapchat advertising”

Zynga launches Snapchat exclusive game Tiny Royale News Jun 6th, 2019

Zynga launches Snapchat exclusive game Tiny Royale

Battle royale title is the publisher's first release on the Snap Games platform

Snapchat launches SDK allowing developers access to in-game Bitmoji avatars Job News Apr 26th, 2019

Snapchat launches SDK allowing developers access to in-game Bitmoji avatars

Kenny Mitchell also appointed new chief marketing officer

Snapchat to launch the Snap Audience Network for third-party apps News Apr 5th, 2019

Snapchat to launch the Snap Audience Network for third-party apps

Set to launch in the coming months

Snap Games is a new real-time multiplayer games platform for Snapchat News Apr 4th, 2019

Snap Games is a new real-time multiplayer games platform for Snapchat

Zynga, ZeptoLab, Spry Fox, Game Closure and PikPok the first development partners

Report: Snapchat launching games platform in April News Mar 18th, 2019

Report: Snapchat launching games platform in April

Unveiling to take place at company’s first summit on April 4th

Case study: How Miniclip used Snapchat to market Football Strike Feature Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike

The marketing push resulted in more than 200,000 new installs for Football Strike, peaking at 10,000 daily installs at a $2.07 CPM

Tenjin named Snapchat mobile measurement partner News Oct 22nd, 2018

Tenjin named Snapchat mobile measurement partner

Marketers can use tool to optimise install campaigns through Snap Ads, Lenses and Story Ads

How memes helped one app get a six-times cheaper CPI on Snapchat Comment & Opinion Aug 20th, 2018

How memes helped one app get a six-times cheaper CPI on Snapchat

Fanbytes offers key lessons on marketing your app

Report: Snapchat games platform to land later this year News Jun 28th, 2018

Report: Snapchat games platform to land later this year

One games publisher is said to be lined up already

Apple has eyes on new mobile ad network News Jun 5th, 2018

Apple has eyes on new mobile ad network

Looks to partner with Snapchat, Pinterest and others

Snapchat gets ‘Snappables’ augmented reality games News Apr 30th, 2018

Snapchat gets ‘Snappables’ augmented reality games

Weekly games launch on the platform

Snapchat snaps up UK cloud-based HTML5 game engine PlayCanvas News Mar 26th, 2018

Snapchat snaps up UK cloud-based HTML5 game engine PlayCanvas

Could it be eyeing up instant games for the platform?

as Tencent snaps up 12% stake in Snapchat owner News Nov 8th, 2017

Tencent snaps up 12% stake in Snapchat owner

"We have long been inspired by the creativity and entrepreneurial spirit of Tencent"

King launches first ever Snapchat content partnership with latest Bubble Witch 3 Saga event News Oct 26th, 2017

King launches first ever Snapchat content partnership with latest Bubble Witch 3 Saga event

Unlock Snapchat filters by playing Bubble Witch 3

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