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as AppFlood adds Bidstalk to its China-focused RBT ad exchange Deal Jul 3rd, 2014

AppFlood adds Bidstalk to its China-focused RBT ad exchange

Bidstalk gains China, AppFlood gains global inventory

ASA's Dungeon Keeper ruling risks opening up a nasty can of worms Comment & Opinion Jul 2nd, 2014

ASA's Dungeon Keeper ruling risks opening up a nasty can of worms

How long is too long to wait for a base upgrade?

Dungeon Keeper accused of misleading ad as ASA investigates EA News Jul 2nd, 2014

Dungeon Keeper accused of misleading ad as ASA investigates EA

Giant has knuckles lightly rapped

Twitter's mobile app promotion platform rolls out worldwide News Jun 30th, 2014

Twitter's mobile app promotion platform rolls out worldwide

Hits 1 billion devices in beta phase

Opera buys mobile video ad platform AdColony for up to $350 million Deal Jun 24th, 2014

Opera buys mobile video ad platform AdColony for up to $350 million

$75 million in cash now, plus $275 million earn-out potential

How should developers respond to Apple's shifting of the goalposts on ad incentivisation? Mobile Mavens Jun 16th, 2014

How should developers respond to Apple's shifting of the goalposts on ad incentivisation?

Our mobile experts give their view

Apple is fast becoming the faceless giant developers love to hate Stateside Jun 12th, 2014

Apple is fast becoming the faceless giant developers love to hate

Life not so rosy inside the walled garden

Another brick in the wall: Rumours suggest Apple's banning incentivised video ads and Facebook sharing News Jun 9th, 2014

Another brick in the wall: Rumours suggest Apple's banning incentivised video ads and Facebook sharing

Also randomising MAC address

InMobi on the break with banner ads and its native revolution Feature Jun 6th, 2014

InMobi on the break with banner ads and its native revolution

Time to take control

Advertising technology deathmatch: Network vs Mediation vs. Exchange Feature Jun 5th, 2014

Advertising technology deathmatch: Network vs Mediation vs. Exchange

It's a fight for top dollar says Rob Weber

NDP Media insists that Big Data is critical for mobile app promotion Feature Jun 4th, 2014

NDP Media insists that Big Data is critical for mobile app promotion

The speed of your data will give you your profits

AdColony nabs former iAd exec to kickstart global growth Job News May 30th, 2014

AdColony nabs former iAd exec to kickstart global growth

Megan Sullivan appointment follows European expansion

NativeX launches customisable native mobile ad exchange for F2P games News May 28th, 2014

NativeX launches customisable native mobile ad exchange for F2P games

Extracting maximum value

Lootsie's SDK lets you turn achievements into real-world rewards News May 23rd, 2014

Lootsie's SDK lets you turn achievements into real-world rewards

Breaking the fourth wall

Vungle looks to triple staff in 2014; appoints Ville Heijari to head Europe Job News May 19th, 2014

Vungle looks to triple staff in 2014; appoints Ville Heijari to head Europe

Video ad outfit on the rise

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