Best Practice

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What to do after a hypercasual game release: check out game support check-list Comment & Opinion Nov 24th, 2021

What to do after a hypercasual game release: check out game support check-list

Ducky producer Nick Shapovalov ticks them off

What are the key KPIs for a successful hypercasual game? Comment & Opinion Jun 17th, 2021

What are the key KPIs for a successful hypercasual game?

Ducky’s CEO Ivan Fedyanin runs some numbers

Perfect game balance: The Thanos Fallacy Comment & Opinion Jun 1st, 2021

Perfect game balance: The Thanos Fallacy

Glyn Fairweather discusses the value of imbalance

Deepening company culture during Covid: 5 tips from Dodreams Comment & Opinion May 19th, 2021

Deepening company culture during Covid: 5 tips from Dodreams

Creating new watercooler normal

5 questions to inspire great ad creative for mobile games Comment & Opinion Apr 5th, 2021

5 questions to inspire great ad creative for mobile games

Get creative on your creative

6 powerful motivators to drive your game marketing creative Comment & Opinion Nov 2nd, 2020

6 powerful motivators to drive your game marketing creative

YellowHEAD's Noa Miller explains

"Starting a games studio is idiotic, brutal and you should totally do it" Comment & Opinion Mar 21st, 2017

"Starting a games studio is idiotic, brutal and you should totally do it"

TreasureHunt CEO Kyle Smith shares advice on starting a company

Why the iOS push notifications battle is only half won Comment & Opinion Jan 16th, 2017

Why the iOS push notifications battle is only half won

Context and timing is vital

Best practices for implementing IAP starter packs in free-to-play games Comment & Opinion Dec 1st, 2016

Best practices for implementing IAP starter packs in free-to-play games

How to break the psychological barrier

6 steps to captivate mobile users Comment & Opinion Jul 1st, 2016

6 steps to captivate mobile users

Top Trends from the AdColony Video Creative Best Practices Study

How Game Hive's Tap Titans leverages rewarded video Comment & Opinion Oct 22nd, 2015

How Game Hive's Tap Titans leverages rewarded video

Tap and view to win

3 things all F2P game developers should be doing with deep data Comment & Opinion Oct 12th, 2015

3 things all F2P game developers should be doing with deep data

DeltaDNA shows you how

7 steps to avoid for mobile marketing automation heaven Comment & Opinion Sep 24th, 2015

7 steps to avoid for mobile marketing automation heaven

Tapjoy’s Shannon Jessup shows the way

How to create effective visuals for mobile advertising Comment & Opinion Sep 10th, 2015

How to create effective visuals for mobile advertising

Hélène Queriault on making good ads

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