Report
Article Types
- All [271]
- Hot Five [1]
- Interview [1]
- Week that was [1]
- Comment & Opinion [2]
- Special Report [14]
- Data & Research [39]
- News [213]
Data & Research
Mar 28th, 2023
The USA, India, and emerging markets are leading the way in app installs
But predictions state that China is poised for a resurgence in the coming period
Data & Research
Mar 27th, 2023
Paid competitive mobile gaming set to generate $16 billion in revenue by 2024
The gaming segment will account for an estimated 14% of the mobile market
News
Mar 14th, 2023
Unity Report: More players are turning to mobile, but paying less
The median game saw an 8% increase in daily active users worldwide in 2022
News
Mar 13th, 2023
RPG ad spend surged in 2022 amid massive rise across platforms
The genre saw a 177% increase on iOS and 101% on Android in the USA
News
Mar 8th, 2023
UK attracts $545m in ad spend in 2022 and role-playing games top for growth
A new report suggests that 2023 will see increased scrutiny of marketing strategies
News
Mar 8th, 2023
32.1% of UK gamers say that mobile is their favourite way to play
Mobile tops consoles and PCs to be the country’s top gaming platform
News
Feb 28th, 2023
Playable ads have the lowest cost per install of all gaming ad formats
Meanwhile native ads offer the highest Day 7 return on ad spend, according to new Liftoff data
News
Feb 23rd, 2023
Longer ads are performing better than shorter ads
Liftoff discovers 50% higher conversions for videos of 31 to 60 seconds duration