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- The IAP Inspector [1]
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- Mobile Mavens [7]
News
Jun 22nd, 2017
80-20 rule applies to ad-based monetisation in mobile apps, report claims
SOOMLA's Mobile Monetisation study analyses ad impressions and revenue generation
Comment & Opinion
Jun 21st, 2017
What you don't know about the ads in your app will cost you millions of dollars
Interview
Jun 21st, 2017
Sega's plan to democratise retro gaming with Sega Forever on mobile
We speak to Sega Chief Marketing Officer Mike Evans about a new business built on ad revenues
News
Jun 19th, 2017
Atari partners with Tapjoy to bring rewarded ads to its games starting with Rollercoaster Tycoon Touch
Comment & Opinion
Jun 6th, 2017
UA checklist: How to tell if your ad partner can deliver
InfiApps' Tal Turpaz guides you through choosing the right ad partners for the job
Comment & Opinion
Jun 5th, 2017
Game-changer: View-to-play ads signal a revenue shift within games
Third-party ad revenue is crucial to developers as the evolution of mobile apps takes another turn
News
Jun 1st, 2017