Advertising
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- Profile [7]
- Mobile Mavens [7]
News
Oct 19th, 2017
Tapjoy launches Interactive End Cards for its rewarded video ads
War for the Planet of the Apes saw a 4% CTR using the end cards
News
Sep 22nd, 2017
The FTC declares all reviews of products given to an influencer for free are advertisements
Relationship must be disclosed or fines may be heading your way
News
Sep 21st, 2017
Chartboost launches Exchange network for programmatic access to global gaming inventory
News
Sep 18th, 2017
Rovio signs multi-year shirt sleeve sponsorship deal with Everton FC
Developer gains access to Everton's players, crest, and stadium
News
Aug 25th, 2017
MZ recruits influencer and model Alexis Ren as the face of Final Fantasy XV: A New Empire ad campaign
Follows in the footsteps of Kate Upton, Mariah Carey and Arnold Schwarzenegger
News
Aug 18th, 2017
Interactive advertising platform Immersv scores $10.5 million funding round
Company to develop and scale its tech for mobile 360 and VR advertising
News
Aug 17th, 2017
IronSource adds Ad LTV Prediction tool to mobile ad mediation platform
Better understand how much money you're likely to make from your ads
News
Aug 11th, 2017
Disney faces class-action lawsuit for allegedly selling children's personal information in its mobile games
News
Aug 9th, 2017
Mobile ads firm Taptica acquires Tremor Video’s demand-side platform for $50 million
Tremor Video DSP will operate as independent division of Taptica
News
Aug 8th, 2017
Subway Surfers devs face lawsuit for exporting children's personal information to advertisers
Kiloo and Sybo hit with lawsuit along with all the game's advertising networks