Advertising
Article Types
- All [36]
- Infographic [1]
- Business & Production [1]
- The IAP Inspector [1]
- Video [2]
- Stateside [2]
- Week that was [3]
- Deal [5]
- Special Report [7]
- Profile [7]
- Mobile Mavens [7]
News
Feb 9th, 2018
CrossInstall launches new ad spend insights tool for user acquisition campaigns
Opportunity Forecast Tool helps predict how changes in CPI bid rates will affect user acquisition
News
Feb 1st, 2018
Niantic taps British celebrity Stephen Fry and composer George Fenton for new Pokemon Go ad
Comment & Opinion
Jan 17th, 2018
2018 mobile advertising trends to watch: Playables and interactive ads
Applift CEO Tim Koschella looks at the benefits of different kinds of mobile advertising
as
Comment & Opinion
Jan 16th, 2018
Next generation playable ads
ZPLAY on why playable ads will become more widespread in 2018
News
Jan 12th, 2018
Jam City taps actor Danny Trejo for Family Guy: Another Freakin' Mobile Game ad campaign
News
Jan 12th, 2018
57% of mobile gamers who don't pay to remove ads are fine with being advertised to in a free game
Facebook surveys 6,000 mobile gamers to find out their likes and dislikes
Profile
Dec 18th, 2017
From missile defence to user acquisition: yellowHEAD’s Roy Leiser on advanced predictive technology
Comment & Opinion
Dec 14th, 2017
Game developer zen: Tips to find the perfect balance between user experience and ad monetisation
News
Dec 13th, 2017
Tapjoy adds Custom Exchange Rates and Permanent Currency Sales to its advertising offerwall
Set different prices for different players, or drop prices for a limited time for everyone
News
Dec 11th, 2017
Advertising agency Pocket Media opens Tel Aviv office
Ex-Linicom Head of Video Alon Reichman named GM alongside video specialist Mor Goldring