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How to build a winning ad strategy through creative testing
LifeStreet CEO Levi Matkins on how to create the best ads possible
Zynga teams up with Maybelline for in-game advertising
Maybelline becomes the first beauty brand to enter the hypercasual market
Humiliation in advertising — why it won't be working long term
Claire Rozain on the effects of harmful advertising on user acquisition
ironSource: It's impossible to predict what will work where
ironSource insiders on advertising, game development, and the success of Garawell Games
Adverty and Yazle announce in-game ad partnership
The partnership will make Yazle the exclusive vendor of Adverty products in the MENA region
Odeeo: Policy changes leads to developers "potentially destroying their primary source of revenue"
Odeeo's CEO Amit Monheit discusses how developers can survive Google's ad policy changes
Xsolla partners with Adikteev to accelerate game monetisation
The new service will help developers market their titles directly to the consumer
Exclusive: The games sector responds to Google's Ad policy updates
Here’s what the gaming ads sector thinks about the controversial decision
Appodeal Stack’s in-app bidding solution BidMachine is officially supported by AppLovin MAX
The partnership will allow MAX publishers easy access to Bidmachine's demand
Google’s new ad policy could be bad news for hypercasual games
Indie developers might find user acquisition and monetisation hit hard on September 1st