Profile
About
About
With over 15 years’ data mining experience, Mark co-founded deltaDNA, formerly GamesAnalytics, to unlock big data to drive player understanding, introducing the concept of Player Relationship Management to build better games.
Articles featuring Mark Robinson
Articles featuring Mark Robinson
TARGETED AUDIENCE
Jan 6th, 2016
2016 in Preview: Game personalisation tools will provide competitive advantage says deltaDNA's Mark Robinson
BUILDING ROI
Dec 3rd, 2015
DeltaDNA hires Rovio, DeNA, Sega veteran David Zemke to optimise US performance
CART AND HORSE
Nov 11th, 2015
What's the correct order of Acquisition, Retention and Monetization for F2P games?
DIFFERENT STROKES
Oct 8th, 2015
Discussing Kabam's use of dynamic IAP pricing in Star Wars: Uprising
MOBA OR MOBA$$$
Jul 15th, 2015
Is Super Evil's longterm approach to Vainglory monetisation coherent?
BEHAVIOURAL TYPES
Jun 3rd, 2015
From Whales and Dolphins to Money Dodgers and Explorers: What's the point of player archetypes?
A WORD FROM OUR SPONSORS
May 1st, 2015
Why in-game ads - native, video and brands - will unlock the next wave of F2P monetization
SWOT
Mar 25th, 2015
The challenges and opportunities for Nintendo as it makes the great leap to mobile
HEART OF THE MATTER
Mar 17th, 2015
Forget monetisation - F2P success is all about retention and engagement
Top Stories
News
7 hours, 20 minutes ago
Roblox launches video ads, partnering with IAS to deliver transparent metrics
News
8 hours, 30 minutes ago
LinkedIn gets games as three puzzlers go live on the workplace social service
News
10 hours, 22 minutes ago
Revolutionising feedback: Pocket Gamer Connects partners with AI-powered tool Voop
News
10 hours, 37 minutes ago
Partner events are the latest trend in Monopoly GO!, Royal Match and Project Makeover
Feature
12 hours, 37 minutes ago
AI everywhere: Using neural networks for asset creation, marketing and more
Feature
Apr 30th, 2024
Hear MORE from the experts - eight MORE fabulous fireside chats from PGC London 2024
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |