User Acquisition

Article Types

No competition: Machine Zone owned the US UA battlefield in Q4 2015 Chart of the Week Feb 10th, 2016

No competition: Machine Zone owned the US UA battlefield in Q4 2015

Sensor Tower reveals the damage

Machine Zone, Supercell, and King spent $200 million on US TV ads in 2015 Chart of the Week Jan 12th, 2016

Machine Zone, Supercell, and King spent $200 million on US TV ads in 2015

Nearly $100m spent by Machine Zone

Video and Facebook still the most effective UA channels Chart of the Week May 12th, 2015

Video and Facebook still the most effective UA channels

AdColony marks the status quo

Is Facebook becoming a more expensive and less effective place to advertise mobile games? Chart of the Week Apr 14th, 2015

Is Facebook becoming a more expensive and less effective place to advertise mobile games?

CTRs down, CPCs up

Are CPI costs really rising? Chart of the Week Jan 22nd, 2015

Are CPI costs really rising?

Yes, but it depends on the UA channel

How TinyLoot increased Smash Bandits' retention 50% and doubled ARPU Chart of the Week Nov 25th, 2014

How TinyLoot increased Smash Bandits' retention 50% and doubled ARPU

Engaged players spend more

Cost of loyal users and installs rises to second highest level ever Chart of the Week Aug 27th, 2014

Cost of loyal users and installs rises to second highest level ever

Fiksu tracks the increase

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