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Mobile games industry to enjoy exponential growth up to 2029 Data & Research Jul 28th, 2022

Mobile games industry to enjoy exponential growth up to 2029

Increasing global demand on smartphones and tablets forecast by Verified Market Reports

Liftoff and AppsFlyer report considers untapped potential in subscription-model mobile games News Jun 14th, 2022

Liftoff and AppsFlyer report considers untapped potential in subscription-model mobile games

11% of subscription-model apps are games

Liftoff: playable ads are most "cost-effective" ad format News Apr 14th, 2022

Liftoff: playable ads are most "cost-effective" ad format

Analysis of over 200 million instals and 12.6 billion clicks

AppsFlyer: Apple’s privacy update caused 35% in-app purchase revenue decline News Feb 24th, 2022

AppsFlyer: Apple’s privacy update caused 35% in-app purchase revenue decline

iOS user acquisition spend fell 13%, Android jumped 35%

Apple and Google hold a "vice-like grip" on UK consumers, says competition regulator News Dec 14th, 2021

Apple and Google hold a "vice-like grip" on UK consumers, says competition regulator

Suggests actions to decrease the mobile marketplace duopoly

Mobile games will generate $89.6 billion by the end of 2021 News Dec 8th, 2021

Mobile games will generate $89.6 billion by the end of 2021

Honor of Kings earns $2.9 billion

UA cost for core games are rising, especially on iOS Data & Research Nov 10th, 2021

UA cost for core games are rising, especially on iOS

But casual games are getting cheaper to advertise

as iOS uncertainty driving alternative Android stores Data & Research Jun 16th, 2021

iOS uncertainty driving alternative Android stores

Tenjin offers an explanation and support for advertisers shifting their budgets from iOS to Android alternatives

Mobile gamers prefer to share achievements and fails over chat apps than social media News Mar 15th, 2019

Mobile gamers prefer to share achievements and fails over chat apps than social media

70 per cent iOS users share through messaging apps

App Store and Google Play game revenues hit combined $26.6 billion in first half of 2018 News Jul 17th, 2018

App Store and Google Play game revenues hit combined $26.6 billion in first half of 2018

The combined total is a 28 per cent year-on-year increase from last years $26.9 billion

iOS the most popular platform for UK games developers News Aug 4th, 2016

iOS the most popular platform for UK games developers

Mobile leads the way

Android game ecosystem now as profitable as iOS News Jan 27th, 2015

Android game ecosystem now as profitable as iOS

Lower ARPU, but lower UA too

as AppFlood report reveals 70% of new Android users coming from emerging markets News Jan 20th, 2015

AppFlood report reveals 70% of new Android users coming from emerging markets

Asia, Latin America and Eastern Europe growing fast

Android: 3 out of 10 users now running KitKat Data & Research Nov 4th, 2014

Android: 3 out of 10 users now running KitKat

But half are still on Jelly Bean

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