Advertising
Article Types
- All [36]
- Infographic [1]
- Business & Production [1]
- The IAP Inspector [1]
- Video [2]
- Stateside [2]
- Week that was [3]
- Deal [5]
- Special Report [7]
- Profile [7]
- Mobile Mavens [7]
Interview
Oct 26th, 2017
Futureplay on the lucrative potential of view-to-play games
CEO Jami Laes discusses how rewarded video ads can improve monetisation
News
Oct 24th, 2017
App Store Search ads rank high in latest AppsFlyer Performance Index for H1 2017
News
Oct 19th, 2017
Tapjoy launches Interactive End Cards for its rewarded video ads
War for the Planet of the Apes saw a 4% CTR using the end cards
News
Sep 22nd, 2017
The FTC declares all reviews of products given to an influencer for free are advertisements
Relationship must be disclosed or fines may be heading your way
News
Sep 21st, 2017
Chartboost launches Exchange network for programmatic access to global gaming inventory
News
Sep 18th, 2017
Rovio signs multi-year shirt sleeve sponsorship deal with Everton FC
Developer gains access to Everton's players, crest, and stadium
News
Aug 25th, 2017
MZ recruits influencer and model Alexis Ren as the face of Final Fantasy XV: A New Empire ad campaign
Follows in the footsteps of Kate Upton, Mariah Carey and Arnold Schwarzenegger