Advertising
Article Types
- All [36]
- Infographic [1]
- Business & Production [1]
- The IAP Inspector [1]
- Video [2]
- Stateside [2]
- Week that was [3]
- Deal [5]
- Special Report [7]
- Profile [7]
- Mobile Mavens [7]
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Comment & Opinion
Jan 16th, 2019
Tracking popular ad creatives and marketing channels for efficient and effective UA
Comment & Opinion
Jan 8th, 2019
How Mediation is a perfect option for small games studios seeking ad monetisation revenue
News
Dec 24th, 2018
AppsFlyer claims the app ad market will hit $64 billion by 2020
Ads market is set to grow 34 per cent annually on average between 2017 and 2020
News
Dec 19th, 2018
Developer survey shows in-game ads are an increasingly lucrative monetisation option
The number of games making a majority of revenue through in-game adverts has increased 29 per cent
Job News
Nov 6th, 2018
Tappx hires Spanish advertising veteran José Pacheco to expand into digital TV and audio advertising
Ad tech company hopes Pacheco hire will help it grow into new digital advertising markets
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Comment & Opinion
Nov 6th, 2018
Facebook marketing partner ZingFront aims to be a key ad creative player in global markets
News
Oct 22nd, 2018
Unity Ads SDK 3.0 features personalised placements, AR and banner ads
Personalised placements uses machine learning to decide between an ad or IAP promotion
News
Oct 8th, 2018
Advantage Solutions acquires HyprMX owner Jun Group in deal that brings brands and mobile games closer together
News
Oct 5th, 2018
In-app header bidding can increase ARPDAU by 30%, claims Appodeal
Participating app of the test also saw eCPM rise by 17 per cent
News
Oct 3rd, 2018
Games publisher Jam City wants to get US voters mobilised for the midterm elections
Happy or unhappy with the state of the country? Then you need to vote