Advertising
Article Types
- All [36]
- Infographic [1]
- Business & Production [1]
- The IAP Inspector [1]
- Video [2]
- Stateside [2]
- Week that was [3]
- Deal [5]
- Special Report [7]
- Profile [7]
- Mobile Mavens [7]
Interview
Feb 2nd, 2017
What advertisers can learn from Magmic’s neuroscience study into player habits
Magmic Director of Marketing Jonathan Simon on the psychology behind in-game ads
Comment & Opinion
Jan 25th, 2017
Game changer: Woobi’s in-game programmatic platform
Woobi CEO Chaya Soggot discusses why brands can be big business in games
Interview
Jan 23rd, 2017
How Seriously won YouTube Ad of the Year with 'Don't Download Best Fiends' campaign
Comment & Opinion
Jan 12th, 2017
Rewarded videos: Not only a games’ game
Why non-competing app advertisers should become a default choice to game publishers
News
Jan 10th, 2017
Gameloft’s mobile ad network partners with AerServ for rewarded video ads
"We think the future is bright for all of mobile video," says AerServ CEO Josh Speyer
News
Dec 16th, 2016
AppsFlyer launches Ad Revenue Attribution service to track all revenue sources in one place
News
Dec 14th, 2016
Clash of Clans' VR short was the third-most viewed game trailer on YouTube in 2016 with 37 million views
News
Dec 13th, 2016
Opera Mediaworks rebrands itself AdColony following browser sale
Chinese consortium retains rights to Opera brand, forcing change