IDFA
Article Types
- All [74]
- Mobile Mavens [1]
- Hot Five [1]
- Special Report [1]
- Data & Research [2]
- Feature [4]
- Interview [12]
- Comment & Opinion [19]
- News [34]
News
Apr 20th, 2021
iOS 14.5 is (very) nearly here! Are you ready for the mobile marketing implications?
Free ticket offer to today's PocketGamer.biz Summit: Beyond IDFA
Comment & Opinion
Apr 12th, 2021
IDFA revenue losses causing you stress? Context and audio are the answer
News
Mar 31st, 2021
Are you ready for the IDFA ending? Explore the future of user acquisition and monetisation at Beyond IDFA
News
Mar 15th, 2021
Mobile was the top-earning games platform in 2020
The games industry is expected to have revenues of $189.3 billion this year
Feature
Feb 3rd, 2021
Can opt-ins save niche targeting?
App marketers will once again have to take a step back and re-evaluate their practices
Comment & Opinion
Dec 8th, 2020
Case study: How in-play ads are helping publishers navigate a post-IDFA era
Admix CEO Samuel Huber on the shake-up that in-game ads are about to see
News
Nov 12th, 2020
PGC Digital: "There's a huge ripple effect once you don't have detailed information about players," says Tilting Point head Andre Cohen
Apple looks to introduce further privacy rules in early 2021
News
Nov 11th, 2020