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Company Spotlight: Animoca Brands Profile Mar 21st, 2022

Company Spotlight: Animoca Brands

Find out more about Animoca Brands, the Hong Kong headquartered metaverse and blockchain company valued at over $5 billion

Why are indie game developers losing money? Comment & Opinion Mar 18th, 2022

Why are indie game developers losing money?

Yodo1 urges developers to consider monetisation earlier in your game plan

DIY Keyboard: from TikTok marketability to global success Comment & Opinion Mar 17th, 2022

DIY Keyboard: from TikTok marketability to global success

DIY Keyboard reached the top five games charts in 70 countries. But this game never passed CPI according to Facebook KPIs - how did this game break the boundaries and come to life?

PopScreen Games closes series A funding round with Garena News Mar 15th, 2022

PopScreen Games closes series A funding round with Garena

Funding will accelerate development and expand the PopScreen team

50% of mobile publishers will be using in-game ads by the end of 2022 Comment & Opinion Mar 11th, 2022

50% of mobile publishers will be using in-game ads by the end of 2022

Half of the world's game publishers will be making use of in-game ads by the end of 2022 according to bullish predictions from ad-specialist Adverty CEO Thorbjorn Warin

The economy of the metaverse - why NFTs are big news for branding Comment & Opinion Mar 8th, 2022

The economy of the metaverse - why NFTs are big news for branding

Owen Ma, co-founder and head of partnerships at Epik, explains why NFTs may be the future of licensing in games

Company profile – Jagex Partners Profile Mar 4th, 2022

Company profile – Jagex Partners

Learn more about Jagex Partners, the community-driven games developer headquartered in Cambridge, UK

Speaker Spotlight: Edgegap's Mathieu Duperré on the triple-A experience, crossplay, and live and digital events News Mar 4th, 2022

Speaker Spotlight: Edgegap's Mathieu Duperré on the triple-A experience, crossplay, and live and digital events

Edgegap's Mathieu Duperré on the growth of AAA mobile experiences and why you should not fall in love with your game

Speaker Spotlight: Moloco's William Melzer on how and why developers must understand demand-side platforms Profile Mar 4th, 2022

Speaker Spotlight: Moloco's William Melzer on how and why developers must understand demand-side platforms

Moloco's VP of Sales for EMEA, William Melzer explores demand-side platforms in mobile advertising and how developers can use them to achieve their 'ultimate KPIs'

Speaker Spotlight: Odeeo's Amit Monheit on the importance of user experience and keeping your players happy News Mar 4th, 2022

Speaker Spotlight: Odeeo's Amit Monheit on the importance of user experience and keeping your players happy

Odeeo's Amit Monheit identifies Web3 as the biggest disruptor to mobile games, and the ever-present importance of user experience in successfully delivering in-game ads

For mediation, I chose independence – the importance of Fyber's focus on transparency News Feb 25th, 2022

For mediation, I chose independence – the importance of Fyber's focus on transparency

Fyber's Director of Product Management, Pedro Miranda discusses the value of transparency and independence when it comes to mediation within mobile ads

Adverty releases updated Unity SDK for in-game ads News Feb 24th, 2022

Adverty releases updated Unity SDK for in-game ads

Adverty releases Unity SDK 4.0, with 2D games support and a refreshed suite of high-quality ad assets for the ultimate in-game advertising experience

Three casual and hypercasual monetisation strategies in 2022 Comment & Opinion Feb 22nd, 2022

Three casual and hypercasual monetisation strategies in 2022

Meta’s Yuthida Donnelley, Strategic Partner Manager, delves into monetisation strategies for hyper/casual games, and what opportunities will arise from the evolution of the hybrid-casual genre

Top tips: levelling up hypercasual partnerships in 2022 Comment & Opinion Feb 18th, 2022

Top tips: levelling up hypercasual partnerships in 2022

Voodoo's head of publishing, Alexander Shea gives his six top tips on creating more successful collaboration in hypercasual games in 2022

Company Profile: Unity Technologies Profile Feb 18th, 2022

Company Profile: Unity Technologies

Find out more about Unity Technologies, the San-Francisco headquartered company powering the next generation of games, animation, film, transport, architecture, engineering, and more...

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