Advertising
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- Mobile Mavens [7]
Comment & Opinion
Jun 21st, 2017
What you don't know about the ads in your app will cost you millions of dollars
Interview
Jun 21st, 2017
Sega's plan to democratise retro gaming with Sega Forever on mobile
We speak to Sega Chief Marketing Officer Mike Evans about a new business built on ad revenues
News
Jun 19th, 2017
Atari partners with Tapjoy to bring rewarded ads to its games starting with Rollercoaster Tycoon Touch
Comment & Opinion
Jun 6th, 2017
UA checklist: How to tell if your ad partner can deliver
InfiApps' Tal Turpaz guides you through choosing the right ad partners for the job
Comment & Opinion
Jun 5th, 2017
Game-changer: View-to-play ads signal a revenue shift within games
Third-party ad revenue is crucial to developers as the evolution of mobile apps takes another turn
News
Jun 1st, 2017
Mobile marketers are most excited about playable ads in 2017 but video reigns supreme
News
May 19th, 2017
Mobile analytics firm Adjust becomes a Google App Attribution Partner for better integration with AdWords
Job News
May 17th, 2017
King snaps up former Snapchat exec Brian Ames as its new President of Advertising
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News
May 16th, 2017