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Comment & Opinion
Jan 16th, 2018
Next generation playable ads
ZPLAY on why playable ads will become more widespread in 2018
News
Jan 12th, 2018
Jam City taps actor Danny Trejo for Family Guy: Another Freakin' Mobile Game ad campaign
News
Jan 12th, 2018
57% of mobile gamers who don't pay to remove ads are fine with being advertised to in a free game
Facebook surveys 6,000 mobile gamers to find out their likes and dislikes
Profile
Dec 18th, 2017
From missile defence to user acquisition: yellowHEAD’s Roy Leiser on advanced predictive technology
Comment & Opinion
Dec 14th, 2017
Game developer zen: Tips to find the perfect balance between user experience and ad monetisation
News
Dec 13th, 2017
Tapjoy adds Custom Exchange Rates and Permanent Currency Sales to its advertising offerwall
Set different prices for different players, or drop prices for a limited time for everyone
News
Dec 11th, 2017
Advertising agency Pocket Media opens Tel Aviv office
Ex-Linicom Head of Video Alon Reichman named GM alongside video specialist Mor Goldring
News
Nov 16th, 2017
57% of mobile gamers are more likely to watch a rewarded video ad during the holiday season
Tapjoy explores the modern mobile gamer and their views on marketing during the holidays