User Acquisition
Article Types
- All [27]
- Infographic [1]
- Special Report [1]
- Profile [2]
- Deal [2]
- Hot Five [2]
- The Charticle [2]
- Business & Production [3]
- Mobile Mavens [4]
- Video [5]
- Marketing [5]
News
May 19th, 2022
Pangle and Newzoo’s hypercasual report explores the eastern and western market divide
Audience variation between US, UK, Japan and South Korea highlighted
Data & Research
May 10th, 2022
How to survive a user acquisition nightmare
The App-ocalypse is here. Here's a handy guide on how to survive the chaos of audience targeting
Comment & Opinion
May 10th, 2022
Mobile game marketers can use game design to build better UA campaigns
Interview
May 3rd, 2022
User acquisition is the biggest challenge in mobile games, says InMobi's Jobie Tan
Meet the mobile games and Web3 experts at Pocket Gamer Connects Seattle, May 9-10
Comment & Opinion
Apr 29th, 2022
How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world
News
Apr 26th, 2022
Rebel Racing developer establishes permanent team in Scotland
Hutch’s UA and performance marketing team will be based in a new office in Dundee, Scotland
Comment & Opinion
Apr 5th, 2022
ironSource: Creative is critical to every element of your mobile games business
News
Mar 22nd, 2022
GDC snapshot: Xsolla dicusses mobile gaming’s walled payment gardens
Xsolla discuss navigating the changes to policies and regulations in the mobile games environment