User Acquisition

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CrossInstall launches new ad spend insights tool for user acquisition campaigns News Feb 9th, 2018

CrossInstall launches new ad spend insights tool for user acquisition campaigns

Opportunity Forecast Tool helps predict how changes in CPI bid rates will affect user acquisition

How Glu Mobile and G5 made big UA investments and grew bigger (but Rovio didn’t) Data & Research Jan 25th, 2018

How Glu Mobile and G5 made big UA investments and grew bigger (but Rovio didn’t)

Counting more than the cost

Disruptor Beam and Tilting Point form strategic partnership on UA campaign for Star Trek Timelines News Dec 20th, 2017

Disruptor Beam and Tilting Point form strategic partnership on UA campaign for Star Trek Timelines

Helping Disruptor Beam scale its UA efforts while continuing to work on the game

From missile defence to user acquisition: yellowHEAD’s Roy Leiser on advanced predictive technology Profile Dec 18th, 2017

From missile defence to user acquisition: yellowHEAD’s Roy Leiser on advanced predictive technology

Ahead of his talk at Pocket Gamer Connects London, Leiser discusses the company's business and return on ad spend

1 The one thing that moves user acquisition the wrong way Comment & Opinion Dec 15th, 2017

The one thing that moves user acquisition the wrong way

Scalarr's Inna Ushakova delves into the complex issue of fraud

1 as Food Truck Chef developer Nukebox Studios partners with Tilting Point on $18 million UA campaign News Dec 14th, 2017

Food Truck Chef developer Nukebox Studios partners with Tilting Point on $18 million UA campaign

Tilting Point to fund and operate UA for Food Truck Chef for the next three years

Rovio's share price falls 20% as user acquisition spend increases and profits drop News Nov 23rd, 2017

Rovio's share price falls 20% as user acquisition spend increases and profits drop

UA spend went up by 308.7% in its July-September period

Competing with the big boys: Tilting Point on what publishers should be offering indie developers in 2017 Interview Nov 8th, 2017

Competing with the big boys: Tilting Point on what publishers should be offering indie developers in 2017

Chief Operating Officer Samir El Agili discusses the realities of the mobile game market

Tech start-up Megacool launches gameplay GIF sharing tool News Aug 24th, 2017

Tech start-up Megacool launches gameplay GIF sharing tool

Players can record a 10-second clip of their gameplay to share with others

19 talks on mobile game monetisation, retention and user acquisition from PG Connects San Francisco 2017 Feature Aug 14th, 2017

19 talks on mobile game monetisation, retention and user acquisition from PG Connects San Francisco 2017

Learn all you need to know

N3twork buys Eric Seufert’s user acquisition tool Agamemnon News Jul 18th, 2017

N3twork buys Eric Seufert’s user acquisition tool Agamemnon

Seufert also joins company to lead its new suite of tools and services

New user acquisition tool Acquired.io launches with $2 million in funding News Jun 27th, 2017

New user acquisition tool Acquired.io launches with $2 million in funding

Aims to streamline UA management

Top user acquisition strategies for indie games developers Marketing Jun 19th, 2017

Top user acquisition strategies for indie games developers

Tappx's Ignasi Prat dishes out some key tips for those on a budget

Mobile eSports shooter Critical Ops clears 20 million downloads with no paid UA News Jun 14th, 2017

Mobile eSports shooter Critical Ops clears 20 million downloads with no paid UA

Still considered a soft launch title

Why retargeting is the new user acquisition for mobile games Comment & Opinion Jun 9th, 2017

Why retargeting is the new user acquisition for mobile games

AppLift MD Maor Sadra analyses the benefits

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