User Acquisition
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Mobile game marketers can use game design to build better UA campaigns

User acquisition is the biggest challenge in mobile games, says InMobi's Jobie Tan
Meet the mobile games and Web3 experts at Pocket Gamer Connects Seattle, May 9-10

How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world

Rebel Racing developer establishes permanent team in Scotland
Hutch’s UA and performance marketing team will be based in a new office in Dundee, Scotland

ironSource: Creative is critical to every element of your mobile games business

GDC snapshot: Xsolla dicusses mobile gaming’s walled payment gardens
Xsolla discuss navigating the changes to policies and regulations in the mobile games environment

Speaker Spotlight: Matchmade's Jiri Kupiainen on influencer UA for small-mid-sized creators
Meet the mobile gaming UA experts at Pocket Gamer Connects London

Pollen VC launches the definitive guide to selecting a UA financing partner
Everything you ever wanted to know about paying for UA – but didn’t know to ask