User Acquisition

Article Types

Mobile game marketers can use game design to build better UA campaigns Comment & Opinion May 10th, 2022

Mobile game marketers can use game design to build better UA campaigns

Liftoff's Dennis Mink wants mobile game marketers to take inspiration from a source close to home: game design itself

User acquisition is the biggest challenge in mobile games, says InMobi's Jobie Tan Interview May 3rd, 2022

User acquisition is the biggest challenge in mobile games, says InMobi's Jobie Tan

Meet the mobile games and Web3 experts at Pocket Gamer Connects Seattle, May 9-10

How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world Comment & Opinion Apr 29th, 2022

How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world

Web-based flows can navigate challenges imposed by ATT

Rebel Racing developer establishes permanent team in Scotland News Apr 26th, 2022

Rebel Racing developer establishes permanent team in Scotland

Hutch’s UA and performance marketing team will be based in a new office in Dundee, Scotland

ironSource: Creative is critical to every element of your mobile games business Comment & Opinion Apr 5th, 2022

ironSource: Creative is critical to every element of your mobile games business

ironSource's Adam Stevens details how vital creative talent is to every part of the games industry, focusing on user acquisition

Financing LTV in mobile gaming Business & Production Mar 31st, 2022

Financing LTV in mobile gaming

Martin Macmillan, the founder of Pollen VC explains how games with Lifetime Value measured in months or years can fund user acquisition more efficiently

GDC snapshot: Xsolla dicusses mobile gaming’s walled payment gardens News Mar 22nd, 2022

GDC snapshot: Xsolla dicusses mobile gaming’s walled payment gardens

Xsolla discuss navigating the changes to policies and regulations in the mobile games environment

Speaker Spotlight: Matchmade's Jiri Kupiainen on influencer UA for small-mid-sized creators News Feb 14th, 2022

Speaker Spotlight: Matchmade's Jiri Kupiainen on influencer UA for small-mid-sized creators

Meet the mobile gaming UA experts at Pocket Gamer Connects London

Careers in games: how to get started in user acquisition (UA) Interview Jan 27th, 2022

Careers in games: how to get started in user acquisition (UA)

What does it take to forge a successful career in the rapidly evolving area of user acquisition? Peggy Anne Salz speaks to the people on the front lines

Pollen VC launches the definitive guide to selecting a UA financing partner Business & Production Jan 14th, 2022

Pollen VC launches the definitive guide to selecting a UA financing partner

Everything you ever wanted to know about paying for UA – but didn’t know to ask

FunPlus appoints Alba Rodríguez Embid as Director of Growth Job News Dec 14th, 2021

FunPlus appoints Alba Rodríguez Embid as Director of Growth

Emphasis on Western user acquisition

PGC Digital: How listening to your audience can increase user acquisition News Nov 16th, 2021

PGC Digital: How listening to your audience can increase user acquisition

Zag Games creative director Eran Holzman talks

UA cost for core games are rising, especially on iOS Data & Research Nov 10th, 2021

UA cost for core games are rising, especially on iOS

But casual games are getting cheaper to advertise

Apple’s privacy changes have reduced advertising costs for mobile puzzle games Comment & Opinion Nov 8th, 2021

Apple’s privacy changes have reduced advertising costs for mobile puzzle games

Moloco's Henry Wang on planning for the future

SocialPeta helps mobile development companies acquire users worldwide Comment & Opinion Nov 1st, 2021

SocialPeta helps mobile development companies acquire users worldwide

Track and create new ad campaigns based upon the success of market leaders

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