User Acquisition

Article Types

1 Peak Games’ $100 million bet on Ryan Reynolds to kick Toon Blast up a gear in the US Interview Jul 31st, 2018

Peak Games’ $100 million bet on Ryan Reynolds to kick Toon Blast up a gear in the US

Head of strategy Omer Inonu explain all

How mobile app Blast hopes to encourage gamers to save by playing Interview Jul 27th, 2018

How mobile app Blast hopes to encourage gamers to save by playing

Straight from the Nudge handbook

2 Final Fantasy XV: A New Empire dev MZ lays off 125 staff as it shuts down ad-tech branch Cognant Job News Jul 12th, 2018

Final Fantasy XV: A New Empire dev MZ lays off 125 staff as it shuts down ad-tech branch Cognant

The entire Cognant team and about half of its in-house media buyers are said to have been laid off in June

Tilting Point out to invest $132m in mobile games user acquisition annually News Jul 11th, 2018

Tilting Point out to invest $132m in mobile games user acquisition annually

The mobile games publisher is out to solve fundamental challenges in the free-to-play mobile games marketplace

Ad tech start-up WeQ wants to power burst campaigns for apps with Boost News Jun 12th, 2018

Ad tech start-up WeQ wants to power burst campaigns for apps with Boost

Tool supports campaign management and optimisation

as Chinese dev Seasun cracks South Korean market with Clans: Shadow of the Moon News Jun 5th, 2018

Chinese dev Seasun cracks South Korean market with Clans: Shadow of the Moon

Seasun managed to score a 170 per cent ROI through the Taptica’s targeted app install campaign

G5 Entertainment CEO on the focus driving its success in hidden object games and beyond Interview May 31st, 2018

G5 Entertainment CEO on the focus driving its success in hidden object games and beyond

Finding hidden value

Fingersoft's Round Zero on its data-driven approach to mobile games publishing Interview May 25th, 2018

Fingersoft's Round Zero on its data-driven approach to mobile games publishing

CEO Daniel Rantala dishes the details on how it aims to help developers release on the global stage

as How AppBi is supporting Apple Search Ads campaigns for top mobile games publishers Comment & Opinion May 23rd, 2018

How AppBi is supporting Apple Search Ads campaigns for top mobile games publishers

AppBi CEO Carmen Lu discusses how its services can lead to a generous ROI

Record revenues for Angry Birds 2 boost Rovio profits News May 17th, 2018

Record revenues for Angry Birds 2 boost Rovio profits

But overall company sales dip year-on-year

as How Mobvista's UA campaign for Marvel: Contest of Champions led to better conversions and engagement in China Comment & Opinion Apr 3rd, 2018

How Mobvista's UA campaign for Marvel: Contest of Champions led to better conversions and engagement in China

NativeX's Joyce Ye deals out the advice

Sega and GetSocial study shows that social media is the way to go to engage players Infographic Mar 14th, 2018

Sega and GetSocial study shows that social media is the way to go to engage players

GetSocial's study looks at the 40,000 players brought into Sonic Forces: Speed Battle through non-paid social channels

as “The Japanese games market has come out from its closed-off period” Interview Mar 13th, 2018

“The Japanese games market has come out from its closed-off period”

Yengage chief operating officer on the opportunities that await developers in Japan, and how to break in

How PlayIgnite's £100 million warchest aims to jumpstart new games through UA Interview Feb 26th, 2018

How PlayIgnite's £100 million warchest aims to jumpstart new games through UA

We speak to MD Matt Frenchman about how it plans to jumpstart games that show big potential

CrossInstall launches new ad spend insights tool for user acquisition campaigns News Feb 9th, 2018

CrossInstall launches new ad spend insights tool for user acquisition campaigns

Opportunity Forecast Tool helps predict how changes in CPI bid rates will affect user acquisition

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