User Acquisition

Article Types

AppsFlyer: Mobile game marketers will spend $48.5 billion on user acquisition by 2022 News Mar 23rd, 2020

AppsFlyer: Mobile game marketers will spend $48.5 billion on user acquisition by 2022

More than double the current number

A simple user acquisition template to track your most important metrics Comment & Opinion Mar 23rd, 2020

A simple user acquisition template to track your most important metrics

Pollen VC shares some insights into tracking and understanding your metrics

BlueStacks and TikTok offer substantial ROI for mobile game UA News Feb 5th, 2020

BlueStacks and TikTok offer substantial ROI for mobile game UA

So says new Singular report

How N3twork improved its UA performance by 25% Interview Feb 5th, 2020

How N3twork improved its UA performance by 25%

Automation does the heavy-lifting

Consumer Acquisition snaps up former Zynga head of user acquisition Job News Jan 23rd, 2020

Consumer Acquisition snaps up former Zynga head of user acquisition

John Choi has 12 years experience in the industry

Avid.ly on why user acquisition and monetisation need to go "hand in hand" for product success News Jan 20th, 2020

Avid.ly on why user acquisition and monetisation need to go "hand in hand" for product success

Melinda Kang explained the importance of each

Join our UA Universe at Pocket Gamer Connects London 2020 next week News Jan 15th, 2020

Join our UA Universe at Pocket Gamer Connects London 2020 next week

One of 15 tracks at the conference

KamaGames get innovative as it runs Pokerist ad campaign in US airports News Dec 17th, 2019

KamaGames get innovative as it runs Pokerist ad campaign in US airports

Expects to drive 200 million impressions

Soft launch to worldwide launch: 2020's Facebook UA playbook for launching new mobile games Data & Research Dec 6th, 2019

Soft launch to worldwide launch: 2020's Facebook UA playbook for launching new mobile games

How to optimize your strategy

PC game clip sharing platform Medal.tv adds mobile games, acquiring Megacool News Oct 8th, 2019

PC game clip sharing platform Medal.tv adds mobile games, acquiring Megacool

Unitying content sharing

Rovio to increase UA spending in H2 2019 to maximise 'window of opportunity' News Sep 12th, 2019

Rovio to increase UA spending in H2 2019 to maximise 'window of opportunity'

2019 sales and profit will be lowered than predicted

Using Facebook to drive people to your games Comment & Opinion Sep 3rd, 2019

Using Facebook to drive people to your games

Smartly.io head of gaming, EMEA Fernando Pernica discusses how to best utilise the social network to acquire users

Tilting Point partners with Slyon Studios on P2R Power Rev Racing UA campaign News Aug 16th, 2019

Tilting Point partners with Slyon Studios on P2R Power Rev Racing UA campaign

Deal is part of the publisher's $132 million annual UA Fund

Tilting Point invests $30m in UA for Cat Game News Jul 25th, 2019

Tilting Point invests $30m in UA for Cat Game

The title has launched globally following successful Canada and New Zealand soft launch

as Tilting Point to invest at least $20m in CookApps UA News Jul 2nd, 2019

Tilting Point to invest at least $20m in CookApps UA

Match-three game Toy Party gets marketing boost

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