User Acquisition

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G5 Entertainment CEO on the focus driving its success in hidden object games and beyond Interview May 31st, 2018

G5 Entertainment CEO on the focus driving its success in hidden object games and beyond

Finding hidden value

Fingersoft's Round Zero on its data-driven approach to mobile games publishing Interview May 25th, 2018

Fingersoft's Round Zero on its data-driven approach to mobile games publishing

CEO Daniel Rantala dishes the details on how it aims to help developers release on the global stage

as How AppBi is supporting Apple Search Ads campaigns for top mobile games publishers Comment & Opinion May 23rd, 2018

How AppBi is supporting Apple Search Ads campaigns for top mobile games publishers

AppBi CEO Carmen Lu discusses how its services can lead to a generous ROI

Record revenues for Angry Birds 2 boost Rovio profits News May 17th, 2018

Record revenues for Angry Birds 2 boost Rovio profits

But overall company sales dip year-on-year

as How Mobvista's UA campaign for Marvel: Contest of Champions led to better conversions and engagement in China Comment & Opinion Apr 3rd, 2018

How Mobvista's UA campaign for Marvel: Contest of Champions led to better conversions and engagement in China

NativeX's Joyce Ye deals out the advice

Sega and GetSocial study shows that social media is the way to go to engage players Infographic Mar 14th, 2018

Sega and GetSocial study shows that social media is the way to go to engage players

GetSocial's study looks at the 40,000 players brought into Sonic Forces: Speed Battle through non-paid social channels

as “The Japanese games market has come out from its closed-off period” Interview Mar 13th, 2018

“The Japanese games market has come out from its closed-off period”

Yengage chief operating officer on the opportunities that await developers in Japan, and how to break in

How PlayIgnite's £100 million warchest aims to jumpstart new games through UA Interview Feb 26th, 2018

How PlayIgnite's £100 million warchest aims to jumpstart new games through UA

We speak to MD Matt Frenchman about how it plans to jumpstart games that show big potential

CrossInstall launches new ad spend insights tool for user acquisition campaigns News Feb 9th, 2018

CrossInstall launches new ad spend insights tool for user acquisition campaigns

Opportunity Forecast Tool helps predict how changes in CPI bid rates will affect user acquisition

How Glu Mobile and G5 made big UA investments and grew bigger (but Rovio didn’t) Data & Research Jan 25th, 2018

How Glu Mobile and G5 made big UA investments and grew bigger (but Rovio didn’t)

Counting more than the cost

Disruptor Beam and Tilting Point form strategic partnership on UA campaign for Star Trek Timelines News Dec 20th, 2017

Disruptor Beam and Tilting Point form strategic partnership on UA campaign for Star Trek Timelines

Helping Disruptor Beam scale its UA efforts while continuing to work on the game

From missile defence to user acquisition: yellowHEAD’s Roy Leiser on advanced predictive technology Profile Dec 18th, 2017

From missile defence to user acquisition: yellowHEAD’s Roy Leiser on advanced predictive technology

Ahead of his talk at Pocket Gamer Connects London, Leiser discusses the company's business and return on ad spend

1 The one thing that moves user acquisition the wrong way Comment & Opinion Dec 15th, 2017

The one thing that moves user acquisition the wrong way

Scalarr's Inna Ushakova delves into the complex issue of fraud

1 as Food Truck Chef developer Nukebox Studios partners with Tilting Point on $18 million UA campaign News Dec 14th, 2017

Food Truck Chef developer Nukebox Studios partners with Tilting Point on $18 million UA campaign

Tilting Point to fund and operate UA for Food Truck Chef for the next three years

Rovio's share price falls 20% as user acquisition spend increases and profits drop News Nov 23rd, 2017

Rovio's share price falls 20% as user acquisition spend increases and profits drop

UA spend went up by 308.7% in its July-September period

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