Advertising
Article Types
- All [36]
- Infographic [1]
- Business & Production [1]
- The IAP Inspector [1]
- Video [2]
- Stateside [2]
- Week that was [3]
- Deal [5]
- Special Report [7]
- Profile [7]
- Mobile Mavens [7]
News
Feb 22nd, 2018
Apple's Search Ads fall in rank in latest AppsFlyer Performance Index due to higher costs and lower ROI
News
Feb 13th, 2018
Mobile advertising tech firm Glispa hires Jon Hook as its new chief commercial officer
News
Feb 9th, 2018
CrossInstall launches new ad spend insights tool for user acquisition campaigns
Opportunity Forecast Tool helps predict how changes in CPI bid rates will affect user acquisition
News
Feb 1st, 2018
Niantic taps British celebrity Stephen Fry and composer George Fenton for new Pokemon Go ad
Comment & Opinion
Jan 17th, 2018
2018 mobile advertising trends to watch: Playables and interactive ads
Applift CEO Tim Koschella looks at the benefits of different kinds of mobile advertising
as
Comment & Opinion
Jan 16th, 2018
Next generation playable ads
ZPLAY on why playable ads will become more widespread in 2018
News
Jan 12th, 2018
Jam City taps actor Danny Trejo for Family Guy: Another Freakin' Mobile Game ad campaign
News
Jan 12th, 2018
57% of mobile gamers who don't pay to remove ads are fine with being advertised to in a free game
Facebook surveys 6,000 mobile gamers to find out their likes and dislikes